AI Product Designer · Available for Work
Available for freelance projects
AI design for systems that matter.
AI design for systems that matter.
8+ years designing enterprise AI products for government, banking, and fintech where the stakes are real and the complexity is the problem.
8+ years designing enterprise AI products for government, banking, and fintech where the stakes are real and the complexity is the problem.
Selected projects
Complex problems. Considered solutions.
Complex problems. Considered solutions.
About
Hi, I am
Anuja Thakur
Lead product designer with 8+ years building AI-powered enterprise products. I work at the intersection of complex systems and human behaviour designing products that organisations in government, banking, and fintech actually trust and use.
A multidisciplinary designer with 6+ years of experience crafting brand identities and digital products for startups and established companies across world
14+ Years UI UX Product
Design experience
14+ Years UI UX Product
Design experience
Government, Banking & Fintech
Project delivered
Government, Banking & Fintech
Project delivered
What I do
Everything a complex AI product needs from strategy to shipped UI.
Everything a complex AI product needs from strategy to shipped UI.
Enterprise UX design
AI product design
UI/UX design
Design Systems
Enterprise UX design
AI product design
UI/UX design
Design Systems
Interaction design
Mobile & Web apps
Prototyping & testing
Research & Strategy
Interaction design
Mobile & Web apps
Prototyping & testing
Research & Strategy
How it works
How I engage, from brief to launch.
How I engage, from brief to launch.
01
Reframe the problem
Before any design work starts, I stress-test the brief. The problem as stated is rarely the one worth solving.
01
Reframe the problem
Before any design work starts, I stress-test the brief. The problem as stated is rarely the one worth solving.
02
Design with accountability
Every decision is documented. Every tradeoff is explicit. Stakeholders always know what was chosen and why.
03
Ship, test and stay close
I don't hand off and disappear. I stay through launch because design decisions don't survive engineering without the designer in the room.
03
Ship, test and stay close
I don't hand off and disappear. I stay through launch because design decisions don't survive engineering without the designer in the room.
Kind words
Words from people I've worked with.
Words from people I've worked with.
"Anuja is a thought leader who ensures impactful designs. Her dedication, skill, and collaborative mindset consistently deliver excellence."
Kashiff Munawar
Partner, McKinsey & Company
"Anuja is a thought leader who ensures impactful designs. Her dedication, skill, and collaborative mindset consistently deliver excellence."
Kashiff Munawar
Partner, McKinsey & Company
"Anuja was instrumental in aligning stakeholders, technical feasibility, and UX design to create the right customer experience."
Shraddha Kulkarni
Assistant VP, Mashreq Bank
"Anuja was instrumental in aligning stakeholders, technical feasibility, and UX design to create the right customer experience."
Shraddha Kulkarni
Assistant VP, Mashreq Bank
"A rare combination of product thinking, UX maturity, and AI-driven execution. She rapidly translated ideas into Claude Code prototypes accelerating decisions and giving stakeholders a tangible view of AI in banking."
Hitesh Naik
Regional Head, Novus Technologies
"A rare combination of product thinking, UX maturity, and AI-driven execution. She rapidly translated ideas into Claude Code prototypes accelerating decisions and giving stakeholders a tangible view of AI in banking."
Hitesh Naik
Regional Head, Novus Technologies
"Anuja quickly showcased expertise in interface design and visual design. Her collaborative nature and strong design perspective accelerated our progress."
Dipesh Savani
Partner, McKinsey & Company
"Anuja quickly showcased expertise in interface design and visual design. Her collaborative nature and strong design perspective accelerated our progress."
Dipesh Savani
Partner, McKinsey & Company
"Anuja's deep user understanding and ownership result in designs that exceed expectations earning positive UAT feedback and shaping user-friendly, visually strong screens."
Pushpjeet Sahay
Senior Manager, Virtusa
"Anuja's deep user understanding and ownership result in designs that exceed expectations earning positive UAT feedback and shaping user-friendly, visually strong screens."
Pushpjeet Sahay
Senior Manager, Virtusa
"Anuja's ability to understand the bigger picture while focusing on intricate design details is remarkable. Her design insights elevated the project to new heights."
Brinda Roopak
McKinsey Org
"Anuja's ability to understand the bigger picture while focusing on intricate design details is remarkable. Her design insights elevated the project to new heights."
Brinda Roopak
McKinsey Org
AI Product Designer · Available for Work
Available for freelance projects
Looking for a Lead AI designer?
I'm available for Lead, Senior roles and select freelance engagements. If you're building an AI product that needs to earn real trust that's the work I do best.
Helping companies stand out in crowded markets through brand and product design
What kind of projects do you take on?
Enterprise AI products, complex B2B systems, and high-stakes digital products government, banking, fintech, and SaaS. I work best on problems where the brief itself needs questioning.
What does your engagement look like?
For full-time: I'm looking for Lead or Principal-level roles with real product ownership. For freelance: I embed as a senior designer or design lead, not an executor. I contribute from strategy through to handoff.
Where are you based?
Dubai & Abu Dhabi, UAE. I work across time zones and have delivered projects across the Middle East, South Asia, and Europe.
When are you available?
Available now for the right engagement. I am activily looking for a good job opportunity. Also, best to reach out early. I take on a limited number of projects at a time.
What role does data play in your design decisions?
I strongly believe in data-informed design. I leverage user research, data analysis, and testing to validate my design decisions & drive continuous improvement. This ensures that the final product is not only aesthetically pleasing but also effective in meeting user needs.
What principles guide your design philosophy?
My design philosophy is rooted in several key principles: • User-Centricity : Prioritising and addressing the user's needs and goals. • Problem-Solving : Approaching design challenges with a creative and analytical mindset. • Attention to Detail : Ensuring every pixel is perfect and each & every interaction is polished. • Accessibility and Inclusivity : Designing inclusive, intuitive, and enjoyable experiences for all users • Innovation : Constantly exploring new ideas to innovate and elevate user experiences. • Collaboration : Fostering strong relationships and open communication with stakeholders.
What kind of projects do you take on?
Enterprise AI products, complex B2B systems, and high-stakes digital products government, banking, fintech, and SaaS. I work best on problems where the brief itself needs questioning.
What does your engagement look like?
For full-time: I'm looking for Lead or Principal-level roles with real product ownership. For freelance: I embed as a senior designer or design lead, not an executor. I contribute from strategy through to handoff.
Where are you based?
Dubai & Abu Dhabi, UAE. I work across time zones and have delivered projects across the Middle East, South Asia, and Europe.
When are you available?
Available now for the right engagement. I am activily looking for a good job opportunity. Also, best to reach out early. I take on a limited number of projects at a time.
What role does data play in your design decisions?
I strongly believe in data-informed design. I leverage user research, data analysis, and testing to validate my design decisions & drive continuous improvement. This ensures that the final product is not only aesthetically pleasing but also effective in meeting user needs.
What principles guide your design philosophy?
My design philosophy is rooted in several key principles: • User-Centricity : Prioritising and addressing the user's needs and goals. • Problem-Solving : Approaching design challenges with a creative and analytical mindset. • Attention to Detail : Ensuring every pixel is perfect and each & every interaction is polished. • Accessibility and Inclusivity : Designing inclusive, intuitive, and enjoyable experiences for all users • Innovation : Constantly exploring new ideas to innovate and elevate user experiences. • Collaboration : Fostering strong relationships and open communication with stakeholders.
What kind of projects do you take on?
Do I need to be good with Framer?
Will my site look like every other template?
When are you available?
What role does data play in your design decisions?
What principles guide your design philosophy?